Being a real estate can be tough if you can’t get enough leads of motivated sellers. Even with the bailout actions of the government, property values continue to fall and competition is making it challenging for investors.
Thanks to a sagging economy finding motivated sellers is not difficult. Truth is, there isn’t. How is it possible to get them contacting you?
I think you’ll find that one of the most powerful resources for finding motivated sellers is the internet. You needn’t look far to see fly-by-night services pawning lists of motivated sellers. I’m suggesting a total online solution that allows the owner to control. In a nutshell, a website that you control that feeds you motivated sellers.
How should you execute this solution? It starts with a professional-looking website. It must go far in showing you as a serious business with sufficient capital and knowledge to solve the problems of motivated sellers. Demonstration that you’ve resolved the challenges of other sellers is key. You’ll want to use convincing copy writing techniques to convince your visitors to want to contact you. The solution ought to offer a way for visitors to give you details about any outstanding loans and contact information.
Begin with an expert internet solution that you build yourself or hire someone to create. Or you could customize a template that you purchase from templatemonster. Desiging something from scratch or even buying a template will require some design and HTML skills. Capital is required if you’re going to hire someone unless you have a brother-in-law in the business. Time is money and you need to decide what your time is worth. Is your time worth $20 an hour to make it yourself? Do you have more time than money?
Don’t forget as many testimonials as you can get. Take your offline credibility kit and fashion it for your website. If you don’t have actual numbers and real quotes get them. You may also want to put some streaming audio testimonials. Satisfied customers are very persuasive.
Your visitors will complete your online forms if you use compelling copy. Dan Kennedy is a super resource here and I recommend following him where possible. He’s a veteran copy writer. If you don’t already own The Ultimate Sales Letter get it and read every page. You’ll drastically increase your leads by including a call to action on each page.
Polish it off by placing lead generators throughout the site. These are online forms that your visitors complete. Property information and contact info should be secured on the forms. This part will require some database work that will connect to the form fields and store the data for you.
Maybe the biggest challenge is getting visitors to your new website. The best way to do this is through advertising on the major search engines. You can accomplish this with SEO and paid advertising. When you start getting visitors you may discover that you need to modify your content. If the visitors are not converting to leads as well as you would expect then rewrite your content or rearrange how the copy is displayed. I’ve discovered that you can increase your conversion rates with a squeeze page.
Pay Per Click and Search Engine Optimization strategies will be effective in driving traffic to your site once you have a profession and effective website solution.
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